The Guts To Try — Southwestern Hatch Chili & Hot Pepper Rub

Description

The Guts To Try isn’t your standard off-the-shelf grocery store dust or mass-produced filler. We hand-blend this robust Southwestern dry rub starting with authentic Hatch chili peppers. Pungent garlic, onion, coarsely cracked black pepper, and pure sea salt are added.  Homegrown, small-batch hot peppers are added to create a fiery, slow-building punch. The Result is a bold, flavor-first seasoning designed for pitmasters, weekend grillers, and outdoor cooks who don’t compromise on quality.

The Application

Apply generously to your favorite cuts of meat. Would you like to create a deep, rich crimson bark? The combination of Hatch chili BBQ rub with the heat and smoke creates the crimson bark you’ve always desired. Crusty and rich locking in the meats natural juices, infusing every bite with balanced warmth and smoky complexity.

Using our southwestern hatch chili rub on your favorite meats takes the flavor to the next level.  Try running a low-and-slow offset smoker, firing up a charcoal kettle grill, or searing over an open campfire. This artisan craft rub elevates standard barbecue into a high-plains feast.

Earthy, sun-ripened Hatch chili and savory garlic take center stage, anchored by the sharp crunch of aromatic black pepper and balanced with a delayed, fiery kick from our homegrown peppers on the tail end.

Perfect Culinary Pairings

• 🥩 Beef: Smoked brisket, tri-tip, ribeyes, and juicy burger patties

• 🐖 Pork: Boston butt for pulled pork, baby back ribs, and thick-cut pork chops

• 🍗 Poultry: Whole smoked chicken, crispy wings, and turkey breast

• 🥔 Sides & Veggies: Crispy pit potatoes, grilled corn on the cob, roasted veggies, and stovetop chili

Out on the high plains, average doesn’t cut it. It takes grit to build a fire, and it takes guts to try something legendary.

Have you got the guts to try?